I've written recently about what happened when we gave our entire organization two weeks to explore agentic AI tools, and about how that experience changed the way we think and communicate as a company. The short version: when everyone from engineering to sales to customer success has hands-on experience with what these tools can actually do, the conversations change. People stop debating whether this stuff matters and start asking better questions about what to build with it.
That shift has reached our products. And it's led us to a simple principle: Inform should be as easy for an agent to work with as it is for a human. This post is our vision. We’ll be announcing updates to Inform in the coming weeks - stay tuned.
Builders are the new developers
During our pitch pause, a person on our customer success team built a demo tool that let them show the product the way they'd always wanted to. A support team member who doesn't write code built a working knowledge base. Someone built an RFP answering tool that could draft responses using our own product documentation. None of these people would have called themselves developers six months ago.
That's the agentic age. Anyone with an AI agent and an idea is a builder now. The person using Claude Code to make a fitness tracker for their friend group and the engineer architecting a clinical remote patient monitoring platform are both builders. They have different levels of complexity, different regulatory requirements, different scale needs. But they're both sitting down with an idea and shipping working software.
This is the audience we're building Inform for. Not just enterprise development teams. Builders. The full spectrum, from someone's weekend project to a Fortune 500 clinical program.
And we're changing Inform to match. If you're a builder using agentic AI, getting from idea to working app with real device data should be simple. That's the bar we're holding ourselves to. We're rethinking how developers discover, sign up for, and interact with Inform, including how their agents interact with it.
The principle behind all of it is the same one we started with: Inform should be as easy for an agent to work with as it is for a human.
The bottleneck moved
When the whole organization starts thinking in AI-native terms, you don't just build the same products with a new mindset. You see different problems. The first one we saw clearly was that the bottleneck had moved.
The code-writing bottleneck is largely gone. An agent can scaffold a backend, generate an API wrapper, write tests, and iterate on bugs faster than a team used to scope the work. But the bottleneck didn't disappear. It moved. It's data now.
Whether you're building a consumer wellness app that pulls from an Apple Watch or a clinical decision support system that ingests data from Dexcom CGMs and cellular-connected blood pressure cuffs, the same problem shows up. You can move fast on the application layer. What slows you down is getting reliable, normalized health and wellness data into that application in the first place.
That gap between "the data exists on this device" and "the data is usable in my application" is where ambitious projects stall. For an enterprise team, it's where engineering time disappears into integration maintenance. For an independent builder, it's where the project dies on the vine because the plumbing is harder than the idea.
An agent can build a health monitoring dashboard in a day. But agentic velocity on top of bad data infrastructure doesn't give you better products faster. It gives you broken products faster. That's an infrastructure problem, not a coding problem. And when you're building this fast, the cost of a bad foundation compounds rapidly.
The window is open
The explosion of consumer wearable adoption, expanding interoperability mandates, growing remote care reimbursement models, and the mainstreaming of agentic development tools have all converged. There's a real opening right now for builders who can move quickly with reliable device data, whether they're building a consumer fitness app or a clinical care platform. We're here to make that as easy as possible, for you and for the agents you're building with.
We've spent over a decade building the data standard that organizations across healthcare, wellness, and insurance already depend on. Inform is that same infrastructure, now designed to meet builders where they are.
If you're building something that uses health or wellness device data, from a weekend project to an enterprise platform, the data layer shouldn't be the hardest part of your stack. It should be the part you never have to think about again.
Inform should be as easy for an agent to work with as it is for a human. That's where we're headed. Watch this space.
