No User Left Behind: Expanding Your Health App's Reach with Validic
In the rapidly evolving landscape of digital health, user engagement is key to the success of any health or wellness application. While major players like Fitbit, Apple Health, Withings, and Omron dominate the market, many users rely on devices from smaller or less well-known manufacturers. This presents a unique challenge for health app developers and healthcare providers: How can you support all your users without breaking the bank or delaying your product roadmap?
The Hidden Opportunity in Niche Devices
Many users own devices from brands like iHealth, Zewa, ChoiceMMed, or A&D. These may not be household names, but for the individuals using them, these devices are crucial tools in their health journey. However, app developers often struggle to justify the cost and time required to build integrations for these less common devices. This leads to a problematic situation:
User Alienation: Individuals with unsupported devices may feel left out or forced to purchase new equipment.
Missed Data: Valuable health information goes uncollected, potentially impacting the effectiveness of health programs.
Limited Market Reach: By not supporting a wider range of devices, apps may miss out on entire segments of potential users.
Limited ROI: “It’s only a handful of users…” may seem like a reasonable trade-off, but multiply that handful of users across many niche integrations. You could be turning your back on significant revenue over time.
The Validic Solution: Inclusive Device Support Made Easy
This is where Validic's Inform API shines. Our platform offers a simple yet powerful solution to this challenge:
Extensive Device Coverage: Validic supports over 570 devices, including those from smaller manufacturers, ensuring you can cater to a broad user base
Standardized Data Models: Regardless of where the data originates, the data model you consume from Validic is the same. For instance, if you’re already consuming Omron measurement data, the only thing required to add support for iHealth is a support ticket requesting activation. Validic handles all the setup requirements for accessing data from our data source partners.
Effortless Integration: Adding support for new devices is as simple as enabling an integration and testing functionality. There is no need for time-consuming individual device integrations.
Risk-Free Experimentation: You can easily test support for new devices without significant investment, allowing you to explore market expansion opportunities with minimal risk.
User Retention: By supporting a wide range of devices, you ensure that users can participate fully in your program without purchasing new equipment.
Future-Proofing: Validic continually updates its supported device list as new devices enter the market, keeping your app relevant and inclusive.
Real-World Impact
Imagine a scenario where a healthcare provider launches a weight management program. Using Validic's Inform API, they can effortlessly support major brands and niche devices that some of their patients might be using. This inclusive approach leads to:
Higher patient engagement rates
More comprehensive data collection
Increased patient satisfaction
Potential for discovering valuable insights from diverse data sources
Moreover, the ability to easily add support for new devices allows for agile response to market trends. If a new device gains popularity among a specific patient demographic, the program can quickly adapt to support it, staying ahead of the curve.
The Business Case for Inclusive Device Support
While it might seem counterintuitive to invest in supporting less common devices, the benefits are clear:
Expanded Market Reach: Tap into user segments that competitors might be overlooking.
Enhanced User Satisfaction: Users appreciate not switching devices to participate in your program.
Competitive Differentiation: Offer the most comprehensive device support in your market segment.
Data-Driven Insights: Gather diverse data sets that could lead to unique insights and feature innovations.
Conclusion: Empowering All Users with Validic
In the world of digital health, leaving users behind due to device incompatibility is a missed opportunity. Validic's Inform API offers a cost-effective, efficient solution to this challenge. By enabling easy support for a wide range of devices, including those from smaller manufacturers, Validic empowers health apps and programs to be truly inclusive.
The result? Happier users, richer data sets, and the agility to explore new market opportunities without significant risk or investment. In an increasingly competitive digital health landscape, this inclusive approach could be the key to standing out and delivering superior value to all your users.
With Validic, you're not just supporting devices; you're supporting every individual on their unique health journey.