Consumers are expecting a better digital health experience and more meaningful outcomes. In response, new-market entrants from retail and consumer electronics are challenging the industry with innovative paradigms for care – re-establishing the potential of digital health – and driving established healthcare organizations toward consumer-centricity.

>>> Watch: 2020 State of Healthcare: Breaking Down the Trends & Innovations in Digital Health

As such, three key trends, exemplified by conversations during Validic’s latest webinar featuring Cleveland Clinic and Humana, are developing in healthcare in 2020:

  • Healthcare is no longer relying solely on standard clinical measures or data generated in the clinical setting to guide treatment decisions. Continuous monitoring provided by wearables and smartphone apps allows healthcare providers access to ongoing data reflective of a person’s lifestyle and behavior. This ‘whole health’ or ‘total health’ approach to wellness and care is driving better treatments and outcomes for populations.
  • Roles will continue to blur between payers, providers, and new market entrants into and beyond 2020. New-market entrants are changing expectations for how care is delivered- forcing health systems more into the design of facilities and overall patient experience. As more consumers expect a digital healthcare experience to be more like online retailers, payers and providers are shifting their patients to more web-based and online options. 
  • New Care Delivery Models and Added Plan Offerings Will Challenge Industry Status Quo. Medicare Advantage (MA) now covers one-third of Medicare beneficiaries, and that number continues to grow year over year. A new rule taking effect in 2020 will allow MA to offer telehealth services as part of their basic benefits package, providing patients more options to receive healthcare services from locations like their home. Additionally, MA plans will continue to differentiate themselves from traditional Medicare by offering patients with better experiences like telemedicine, text-based care interactions and more support with social determinants of health. 

As consumers demand better quality and accessibility of healthcare services, and leaders look to address the overwhelming progression of chronic conditions, how are stakeholders responding? In what ways are industry leaders integrating digital health tools to measure quality of life, rather than clinical endpoints? And, how are these shifts blurring the lines between the roles of the provider, the payer, and the wellness organizations? To learn more and hear insights from Drew Schiller, CEO at Validic, Dr. Peter Rasmussen, Medical Director of Digital Health at Cleveland Clinic and Jeff Reid, SVP Humana Wellness Solutions at Humana, listen to our latest webinar here. 

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